At Raisio, we make food from the heart, with the aim of bringing health to ourselves and the Earth. We make a healthier and happier world around us by innovating and winning the hearts of our consumers. We do not work alone; instead, we rely on our cooperation networks at every stage. Our strong brands, such as Benecol® and Elovena®, turn our ambitions into reality. Through our responsibility work, we make the hard choices for consumers, so that they can choose Raisio products with confidence. We have around 350 healthy food colleagues in seven countries and export to more than 40 markets around the world. Raisio's shares are listed on Nasdaq Helsinki Ltd. In 2024, the Group’s comparable net sales for continuing operations were EUR 226.8 million and the comparable EBIT was EUR 23.4 million. www.raisio.com 

Brand Manager - Benecol® 

A fantastic opportunity has arisen for a Benecol® Brand Manager within a leading global food company dedicated to improving health through scientifically backed nutrition. Reporting to the Country Director, Finland, you will play a pivotal role in driving the future growth of Benecol® brand in Finland. We also plan to expand into new markets, and this role will cover some of those future markets as well.

We are seeking a Brand Manager with a commercial mindset and strong execution skills to bring our global brand strategy to life in the local market. This role is ideal for someone who understands the importance of every consumer touchpoint and knows how to adapt global guidelines to local needs without compromising brand integrity.

You will continuously track brand performance and communication effectiveness, making data-driven adjustments to optimise results. With a collaborative mindset, you will contribute to strategic planning and communications development by sharing insights and improving processes. You will also work closely with the HCP Communications Manager to ensure a consistent and compelling brand presence across all touchpoints. Additionally, you will support sales teams in customer meetings and co-develop impactful go-to-market plans.

As part of both the local country team and the international marketing team, this role offers exposure to local and global market dynamics, requiring a balance of strategic vision and operational execution. If you’re passionate about impactful brand communication across diverse consumer touchpoints and enjoy working across cultures, this could be the perfect role for you.

Key Responsibilities

• Implement and adapt global brand strategies for the local market, ensuring relevance and impact across all consumer channels.
• Drive brand activation across diverse touchpoints with a consumer-first approach.
• Collaborate with cross-functional teams and external partners to ensure consistent and effective brand execution.
• Generate internal and external enthusiasm around annual Benecol® brand plans.
• Monitor Benecol® brand and category performance, identify growth opportunities, and proactively address challenges.
• Localise and implement global Benecol® brand assets: adapt packaging and promotional materials to local market needs.
• Lead media planning and oversee the website, newsletter, and social media content and analytics in collaboration with internal teams and external agencies.
• Contribute to innovation and renovation projects in collaboration with sales.

Who We’re Looking For

• Strong understanding of the Finnish FMCG market, preferably in healthy food
• Consumer- and commercially-oriented mindset
• Innovative and solution-driven approach
• Ability to inspire and lead cross-functional teams
• Excellent presentation and project management skills
• Proven experience in brand management, preferably with strong experience in PR and social media
• Fluent in English and Finnish
• Willingness to travel internationally

Why Join Us?

• Work with a globally recognised, health-focused Benecol® brand
• Lead local brand marketing with significant impact
• Collaborate with talented teams across international markets

This role offers the perfect blend of strategic influence, hands-on execution, and international exposure. If you're passionate about Benecol® brand and ready for a high-impact role, we'd love to hear from you.

The job is partially hybrid, and you can work either from our headquarters in Raisio or from our office in Espoo.

We offer an inspiring role and good benefits in an international working environment. At Raisio, you will have opportunities to learn and expand your competencies. You’ll enjoy both responsibility and freedom, with flexible working hours that help make everyday life easier.

We want to be involved in promoting sustainable food culture, and we follow a simple recipe in this task: we focus on healthy food without compromising on responsibility or taste. We hope you’ll be inspired by the same things we are – delicious products that make a positive impact, collaboration, and a culture of continuous development. While we don’t claim to be ready, we’re proud of our ability to build a better workplace together. Culturally, you will thrive working in a professional, respectful, people-oriented business where courage, fairness and drive are at the heart of everything we do.

You can receive further information about the position on:

• Monday, 25 August, between 14:00 and 15:00
• Monday, 1 September, between 13:00 and 14:00

by calling Country Director Jouni Aura at 040 720 9922.

If you are interested in the position, please send your application and CV, including your salary request, by 2 September 2025. We will conduct interviews throughout the recruitment process and make a decision once we find a suitable candidate.